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It's a confusing healthcare environment right now--not just for benefits professionals trying to plot the way forward for their organizations. Many employees are confused about the rapid changes in healthcare and healthcare coverage. Spousal surcharges, tobacco cessation, wellness initiatives, ACO plans, active enrollments, contribution rate changes....the list of changes seems never ending.

Out of this chaotic environment, we help our clients provide clarity, stability and certainty. We direct employees to the plans that work best for them and their families and that make the most long-term sense for their organizations. Clients rely on our demonstrated excellence in developing a wide range of innovative and effective human resources and benefits communication solutions including:

  • Open enrollment communications
  • CDHP plan introduction/enrollment
  • Time away from work messaging
  • 401(k) enrollment
  • Defined benefit plan changes
  • Executive retirement
  • Retiree communications
  • Benefits portal development
  • Benefits program branding
  • Benefits publications


Communications Help Employees Embrace Benefits Change

Situation: The Benefits department at a community hospital was faced with delivering two challenging messages to employees during the annual open enrollment period. First, employees would be asked for the first time to complete their benefits enrollment using a new online system, which replaced the hospital’s paper-based enrollment process. Just as critical, employee contribution rates would be increasing substantially.


Solution: Tipton Communications worked with the Benefits department to develop a comprehensive open enrollment communications strategy. Medical plans were re-branded to make it easier for employees to understand key plan attributes. Information was rewritten and reorganized to make it more accessible. Notices were sent at work and to the home. HR led an extensive education program including "lunch and learns" and tabling outside employee cafes. Key members of the leadership team were also recruited to support and explain the reasons for the changes.

Result: The number of employees who reviewed their benefits information and re-enrolled online leaped to 80%, the highest percentage that anyone in the Benefits department could recall. Employees accepted the benefits contribution change without issue.

Connect With Us

Dan Tipton


Strategic employee communications; executive communications; manager communications; HR and benefits; change management; issues management; social media marketing; Magnet/Pathways and hospital communications