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Stretching Limited Resources: Incorporating Social Media into Nonprofit Organization's Strategy

Stretching Limited Resources: Incorporating Social Media into Nonprofit Organization's Strategy
​Written by: Caitlin Donohue, Public Relations InternIt takes a village to make a nonprofit organization succeed, and many times that village comprises a small, dedicated staff working with minimal resources. With tight budgets and limited help, leaders in nonprofit organizations must use all their resources to implement innovative marketing t...
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Feed the Troll? Now That’s Interesting Social Media Advice

Feed the Troll? Now That’s Interesting Social Media Advice
​When it comes to interacting with hateful people on social media, you may have been told to simply ignore them. But new advice out of South by Southwest says otherwise.In fact, the SXSW panel experts recommend tackling social media trolls head-on, believing that direct, honest conversation is the best way to handle hateful or inappropriate comment...
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Surrounded by More Than 400 Social Media Professionals: What Did I Learn?

Surrounded by More Than 400 Social Media Professionals: What Did I Learn?
Delaware Technical Community College's 2017 Social Media Conference ​Written By: Natalie Hines, Account Executive Spending a day with more than 400 social media professionals from the Delmarva region was quite the success.I always leave a conference or workshop inspired and ready to take on the world. Whether I have more creative ideas, meet ...
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​My Experience: Welcome Home Joe and Jill

​My Experience: Welcome Home Joe and Jill
​Written by: Lauren Mancini, Communications SpecialistAs I was making my way through the hordes of people, camera phone in my hand, promotional paraphernalia under my arm, I had to stop and take a look around. That's when the scale of the event I was working hit me—the number of people anxiously waiting, the number of press video cameras pointed to...
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LinkedIn for Schools and Universities

LinkedIn for Schools and Universities
​By: Merissa Muller, Public Relations Intern​When LinkedIn first opened its doors in 2002, the impact was not felt right away. Some days, there would be as few as 20 signups per day. But now, more than 332 million participants use the site, which has given itself the title, "world's largest professional network."While it was originally intended for...
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The Roadmap to Social Media Success: Let's Start Planning Your Trip!

The Roadmap to Social Media Success: Let's Start Planning Your Trip!
Tipton is challenging you! Download Prisma, a free smartphone app, and use it to turn your office, selfie, cubicle or morning cup of coffee into a piece of art! Upload your photograph and tag us at @TiptonCom on Twitter for the opportunity to win a prize. Check out our Prisma photo!  Written by: Nat...
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Say It with Social Media: An Innovative and Easy Way to Keep Employees in the Know About Open Enrollment

Say It with Social Media: An Innovative and Easy Way to Keep Employees in the Know About Open Enrollment
Three Approaches to Keeping Your Employees Connected During Open Enrollment SeasonWritten by: Leandra Abreu When it's time to start the roundtable discussions about open enrollment, one of the first measures you need to tackle is powerful and innovative communication tactics. In the past, you've probably relied on print collateral. Tim...
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