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Feed the Troll? Now That’s Interesting Social Media Advice

Feed the Troll? Now That’s Interesting Social Media Advice
​When it comes to interacting with hateful people on social media, you may have been told to simply ignore them. But new advice out of South by Southwest says otherwise.In fact, the SXSW panel experts recommend tackling social media trolls head-on, believing that direct, honest conversation is the best way to handle hateful or inappropriate comment...
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​The Future of Healthcare Marketing: Let's Talk About Prevention

​The Future of Healthcare Marketing: Let's Talk About Prevention
There's a lot of uncertainty surrounding healthcare these days, and there are likely to be many changes ahead. One thing that's unlikely to change? A focus on prevention—one that touches healthcare marketing.When the Affordable Care Act was enacted, bringing with it extended coverage of preventive health services, healthcare began to move from prim...
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​Content Is King. Does Yours Pass the Test?

​Content Is King. Does Yours Pass the Test?
You naturally want to create the best content. But what exactly does that entail, and how is it measured? First things first: Your content needs to be something your audience will read.No matter what type of content you're creating, you aren't writing it just to put ink on paper or words on a screen. If you're sending out a press release, you want ...
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Use Video to Communicate Change in your Organization

Use Video to Communicate Change in your Organization
​Written by: Lauren Mancini, Communications Specialist ​Do you need a way to introduce a new initiative at your company? In the old days, you'd probably fire off a memo via email or hard copy and hope the news would trickle down (eventually). That never really worked, did it? When employees feel they've been left out of the loop or they're bei...
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What the Millennial Employee Wants, the Millennial Employee Gets

What the Millennial Employee Wants, the Millennial Employee Gets
Three internal strategies to cater to a new generation of employeesWritten by: Leandra Abreu Baby Boomers and Generation X have had their fair share of challenges in the workforce. They've climbed the ladder of success by putting their jobs first and their personal lives last. They're not fans of group work and feel secure enough to problem-so...
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Lights, Camera, Action! How to use Video as an Open Enrollment Strategy

Lights, Camera, Action! How to use Video as an Open Enrollment Strategy
It's no shock that employers struggle with communicating open enrollment information to their employees during registration season. Questions arise like, "Is my email blast effective?" "Are my employees even reading what I'm sending them?" or "How do I get my message across in a new way?" Have no fear - there is an easy, innovative way to reach you...
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Say Goodbye to Snail Mail: Email Wins the OE Race

Say Goodbye to Snail Mail: Email Wins the OE Race
Written by: Leandra Abreu Have you been relying on traditional mail to deliver your open enrollment (OE) materials? It's time to make a change—and we don't mean only on your health insurance benefit plans. We're talking about the way you deliver that critical information. As more and more of your people become accustomed to (and prefer) receiving i...
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Say It with Social Media: An Innovative and Easy Way to Keep Employees in the Know About Open Enrollment

Say It with Social Media: An Innovative and Easy Way to Keep Employees in the Know About Open Enrollment
Three Approaches to Keeping Your Employees Connected During Open Enrollment SeasonWritten by: Leandra Abreu When it's time to start the roundtable discussions about open enrollment, one of the first measures you need to tackle is powerful and innovative communication tactics. In the past, you've probably relied on print collateral. Tim...
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Keep Calm – It’s Just Open Enrollment: The Top 5 Tips on How to Effectively Communicate to your Employees

Keep Calm – It’s Just Open Enrollment: The Top 5 Tips on How to Effectively Communicate to your Employees
Changes, chaos and confusion. That is what tends to come to employees (and employers) minds when open enrollment season comes barreling through the doors this fall. But why wait until the autumn air settles to start the ever-feared benefits tango? The fact is – you shouldn't! It's never too early to start thinking about how you are going to tackle ...
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