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​Content Is King. Does Yours Pass the Test?

​Content Is King. Does Yours Pass the Test?
You naturally want to create the best content. But what exactly does that entail, and how is it measured? First things first: Your content needs to be something your audience will read.No matter what type of content you're creating, you aren't writing it just to put ink on paper or words on a screen. If you're sending out a press release, you want ...
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Use Video to Communicate Change in your Organization

Use Video to Communicate Change in your Organization
​Written by: Lauren Mancini, Communications Specialist ​Do you need a way to introduce a new initiative at your company? In the old days, you'd probably fire off a memo via email or hard copy and hope the news would trickle down (eventually). That never really worked, did it? When employees feel they've been left out of the loop or they're bei...
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