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Should Your Firm Take a Stand? Consider the Risks

Should Your Firm Take a Stand? Consider the Risks
​Each day we wake up with controversial topics being discussed, sometimes contentiously, on the news or social media.As a result, is there more talk around the office about the news? Do the comments reflect differing opinions? Or are they showing similar sentiments?If so, should your company also have a reaction or take a stand? Consider following ...
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Feed the Troll? Now That’s Interesting Social Media Advice

Feed the Troll? Now That’s Interesting Social Media Advice
​When it comes to interacting with hateful people on social media, you may have been told to simply ignore them. But new advice out of South by Southwest says otherwise.In fact, the SXSW panel experts recommend tackling social media trolls head-on, believing that direct, honest conversation is the best way to handle hateful or inappropriate comment...
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​The Future of Healthcare Marketing: Let's Talk About Prevention

​The Future of Healthcare Marketing: Let's Talk About Prevention
There's a lot of uncertainty surrounding healthcare these days, and there are likely to be many changes ahead. One thing that's unlikely to change? A focus on prevention—one that touches healthcare marketing.When the Affordable Care Act was enacted, bringing with it extended coverage of preventive health services, healthcare began to move from prim...
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Surrounded by More Than 400 Social Media Professionals: What Did I Learn?

Surrounded by More Than 400 Social Media Professionals: What Did I Learn?
Delaware Technical Community College's 2017 Social Media Conference ​Written By: Natalie Hines, Account Executive Spending a day with more than 400 social media professionals from the Delmarva region was quite the success.I always leave a conference or workshop inspired and ready to take on the world. Whether I have more creative ideas, meet ...
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​Content Is King. Does Yours Pass the Test?

​Content Is King. Does Yours Pass the Test?
You naturally want to create the best content. But what exactly does that entail, and how is it measured? First things first: Your content needs to be something your audience will read.No matter what type of content you're creating, you aren't writing it just to put ink on paper or words on a screen. If you're sending out a press release, you want ...
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