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​The Future of Healthcare Marketing: Let's Talk About Prevention

​The Future of Healthcare Marketing: Let's Talk About Prevention
There's a lot of uncertainty surrounding healthcare these days, and there are likely to be many changes ahead. One thing that's unlikely to change? A focus on prevention—one that touches healthcare marketing.When the Affordable Care Act was enacted, bringing with it extended coverage of preventive health services, healthcare began to move from prim...
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Surrounded by More Than 400 Social Media Professionals: What Did I Learn?

Surrounded by More Than 400 Social Media Professionals: What Did I Learn?
Delaware Technical Community College's 2017 Social Media Conference ​Written By: Natalie Hines, Account Executive Spending a day with more than 400 social media professionals from the Delmarva region was quite the success.I always leave a conference or workshop inspired and ready to take on the world. Whether I have more creative ideas, meet ...
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​Content Is King. Does Yours Pass the Test?

​Content Is King. Does Yours Pass the Test?
You naturally want to create the best content. But what exactly does that entail, and how is it measured? First things first: Your content needs to be something your audience will read.No matter what type of content you're creating, you aren't writing it just to put ink on paper or words on a screen. If you're sending out a press release, you want ...
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Event Marketing: There’s No Better Way to Build Your Business

Event Marketing: There’s No Better Way to Build Your Business
​When your marketing team brainstorms to choose tactics for promoting your business, don't forget event marketing—it's the best way to achieve your goals. Don't take our word for it—a Content Marketing Institute study found that for the sixth consecutive year, marketers ranked in-person events as the most effective way to achieve brand awareness, s...
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It’s Private, it’s Secure, it’s Our Company Intranet!

It’s Private, it’s Secure, it’s Our Company Intranet!
​Written By: Natalie Hines, Communications Specialist​You want to be the superhero of internal communications. Maybe you're going to email a memo to hundreds of employees. But can you be sure people will actually read it? Or you want to create a shared place for updated employee policies and confidentiality statements. But how can you do that?Tradi...
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