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Social Media Plays a Role in Digital Marketing

Social Media Plays a Role in Digital Marketing
​Digital Marketing can be defined as the marketing used to build mindfulness and advancing a brand or item utilizing all accessible digital channels. It is a term that covers many different activities. A well thought out Digital Marketing campaign will include multiple channels to engage the audience, including social media, SEO activity. Social Me...
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​The Secrets to Writing a Press Release the Media Actually Wants to Read

​The Secrets to Writing a Press Release the Media Actually Wants to Read
​Written by: Lauren Mancini, Communications Specialist Media members get hundreds of press releases each day, so how do you make yours the one with the golden ticket that gets you the publicity and coverage that your company or event deserves? You likely can't offer a trip inside a wondrous chocolate factory, but you can offer something that's...
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Happy Halloween! Solving the Mysteries of Employee Communication

Happy Halloween! Solving the Mysteries of Employee Communication
Written by: Merissa Muller, Public Relations InternJinkies! Managing change and developing new internal communications strategies can be mysterious and frightening. Luckily, the Tipton gang is here to meddle in your planning and execution. We've loaded our Mystery Machine with all the tools you need to effectively share your company vision, improve...
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The Roadmap to Social Media Success: Let's Start Planning Your Trip!

The Roadmap to Social Media Success: Let's Start Planning Your Trip!
Tipton is challenging you! Download Prisma, a free smartphone app, and use it to turn your office, selfie, cubicle or morning cup of coffee into a piece of art! Upload your photograph and tag us at @TiptonCom on Twitter for the opportunity to win a prize. Check out our Prisma photo!  Written by: Nat...
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What the Millennial Employee Wants, the Millennial Employee Gets

What the Millennial Employee Wants, the Millennial Employee Gets
Three internal strategies to cater to a new generation of employeesWritten by: Leandra Abreu Baby Boomers and Generation X have had their fair share of challenges in the workforce. They've climbed the ladder of success by putting their jobs first and their personal lives last. They're not fans of group work and feel secure enough to problem-so...
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