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LinkedIn for Schools and Universities

LinkedIn for Schools and Universities
​By: Merissa Muller, Public Relations Intern​When LinkedIn first opened its doors in 2002, the impact was not felt right away. Some days, there would be as few as 20 signups per day. But now, more than 332 million participants use the site, which has given itself the title, "world's largest professional network."While it was originally intended for...
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Social Media Plays a Role in Digital Marketing

Social Media Plays a Role in Digital Marketing
​Digital Marketing can be defined as the marketing used to build mindfulness and advancing a brand or item utilizing all accessible digital channels. It is a term that covers many different activities. A well thought out Digital Marketing campaign will include multiple channels to engage the audience, including social media, SEO activity. Social Me...
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​The Secrets to Writing a Press Release the Media Actually Wants to Read

​The Secrets to Writing a Press Release the Media Actually Wants to Read
​Written by: Lauren Mancini, Communications Specialist Media members get hundreds of press releases each day, so how do you make yours the one with the golden ticket that gets you the publicity and coverage that your company or event deserves? You likely can't offer a trip inside a wondrous chocolate factory, but you can offer something that's...
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Happy Halloween! Solving the Mysteries of Employee Communication

Happy Halloween! Solving the Mysteries of Employee Communication
Written by: Merissa Muller, Public Relations InternJinkies! Managing change and developing new internal communications strategies can be mysterious and frightening. Luckily, the Tipton gang is here to meddle in your planning and execution. We've loaded our Mystery Machine with all the tools you need to effectively share your company vision, improve...
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The Roadmap to Social Media Success: Let's Start Planning Your Trip!

The Roadmap to Social Media Success: Let's Start Planning Your Trip!
Tipton is challenging you! Download Prisma, a free smartphone app, and use it to turn your office, selfie, cubicle or morning cup of coffee into a piece of art! Upload your photograph and tag us at @TiptonCom on Twitter for the opportunity to win a prize. Check out our Prisma photo!  Written by: Nat...
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