Welcome to Connections

​My Experience: Welcome Home Joe and Jill

​My Experience: Welcome Home Joe and Jill
​Written by: Lauren Mancini, Communications SpecialistAs I was making my way through the hordes of people, camera phone in my hand, promotional paraphernalia under my arm, I had to stop and take a look around. That's when the scale of the event I was working hit me—the number of people anxiously waiting, the number of press video cameras pointed to...
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Your Website: The Most Important Marketing Tool for Private Schools

Your Website: The Most Important Marketing Tool for Private Schools
​Written By: Nicole Fullerton, Communications and Marketing Manager ​From communicating with a large, diverse population to driving enrollment, your website is perhaps your most versatile, most effective, most powerful marketing tool for your private school. In fact, according to recent web research from Stanford, 75 percent of users admit the...
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Three Questions to Ask When Managing Healthcare Employees' Benefits Expectations

Three Questions to Ask When Managing Healthcare Employees' Benefits Expectations
​Healthcare benefits can be confusing territory—even for employees in the healthcare industry. The rapid changes in healthcare and healthcare coverage, confusing terminology and endless list of acronyms could easily leave even seasoned employees frustrated come open enrollment time. Add to that a change in the benefits employees have come to expect...
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5 Ways to Improve Your Most Important Management Skill: Communication

5 Ways to Improve Your Most Important Management Skill: Communication
​If you're a leader or manager in any organization today, it's no surprise to you that managers spend an estimated 80 percent of their time communicating. From endless conference calls, to an infinite supply of new e-mails, to the eternal stream of visitors asking, "Do you have a minute?" you might wonder how you can find time for anything but comm...
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Making the Most of 2017

Making the Most of 2017

Written By: Dan Tipton

Last year was a memorable one for Tipton.

First, it was our 10th anniversary—no small feat for a small business. But beyond that, we experienced furious growth in nearly every segment in which we operate. (Thank you to our clients who made 2016 a very special year!)

For 2017, we expect continued growth. As in the past, we will achieve this by building on our reputation for excellence in communications and hospital certification support. As a result, we will be spending a lot of time focusing on ways to add value to our existing clients.

Following are our goals for the year:

  • Care More. We are determined to provide the very best service and products possible to our existing clients. We will work hard to listen and will deliver timely, thoughtful, creative work that wows. We will refine our processes and increase our focus on staff education. We will staff appropriately with people who care about others and who accept personal accountability for doing exceptional work. We want a reputation for doing the little things and big things well.
  • Think More. We will bring fresh ideas, approaches, strategies and tactics to our clients. We will understand our audiences better than anyone else. We will continuously measure the effectiveness of our work through well-defined metrics.
  • Collaborate More. We will form tight partnerships with our clients. We will make everyone who works with us better. We want our clients to know that they can trust us with any project at any time. We are at their service. We will be good stewards of our clients' investments in our services.
  • Grow More. We will expand our relationships with our clients and let the quality of our work and strength of our relationships open new doors for our company.


To our clients, we pledge to you our very best. And, we pledge to continuously pursue excellence so that our very best gets even better.

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