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6 Things I Learned as a Tipton Intern

6 Things I Learned as a Tipton Intern

Written by: Mora Fetterolf

 

T-ransformation

As I look back on my time at Tipton, I am confident that the work I did this summer has prepared me for my senior year of college as well as my future career in communications. Through my work and experience at Tipton, I was able to smoothly transition from a college student with no agency experience into a confident, professional leader.

I-nspiration


I had the privilege of working with Natalie Hines and Lauren Mancini, account executives for Tipton Communications, during my internship. We connected instantly over our passion for creativity and their advice and feedback throughout the summer helped me learn so much about the communications profession. Natalie and Lauren's success at Tipton gives me hope for succeeding in such a competitive, demanding work field.

P-rojects


During my summer with Tipton, I launched a Sponsored Inmail campaign on LinkedIn to market Tipton's B2B services and generate more leads. So far, the campaign has been very successful. Tipton's requests on LinkedIn have dramatically increased, we have a higher impression rate from our target audience as well as a higher click through rate. It is very rewarding to see that my work has made a positive impact on Tipton and I am proud to have left my mark on the agency.

T-eamwork


Throughout the entire summer, I met daily with Natalie and Lauren to discuss the status of ongoing projects, touch base on deadlines, and plan our schedules for the week. However, I worked with so many other people besides Natalie and Lauren. I worked with Dan Tipton, president and CEO of Tipton Communications, Karen Zucca, creative director, Moira Owens, senior Magnet writing manager, and Kaitlyn Stiles, administrative assistant and the rest of the Tipton employees in the office. I was also in constant contact with editors, printing companies and designers, making sure that the final product is what we needed.

O-pportunity


Working at Tipton this summer was an extraordinary opportunity. I planned, organized, created, managed, and presented countless research projects, campaigns, press releases, and blogs. It is a huge honor to have gained hands-on, experience working at an agency and I look forward to sharing my accomplishments with future employers, friends and family.

N- oble


The Tipton team has helped shape into a well-rounded, experienced, communications professional. As my internship comes to an end, I feel proud of the work I completed. I feel prepared for future employment. I feel inspired from working with young, successful professionals. And overall, I am grateful for the opportunity Tipton offered.

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Tipton Made Us Tip-Top Communicators

Tipton Made Us Tip-Top Communicators

Written by: Alex Karlesses and Kelly Mui, co-directors of Tipton’s student-run firm and current University of Delaware students

What was your assignment at Tipton Communications?

A & K: We were assigned to a nonprofit client, Junior Achievement of Delaware. We helped them plan and develop a comprehensive social media strategy to promote a sweepstakes contest through Facebook. It was our first official task in launching Tipton’s first-ever student-run firm. We were incredibly excited and fortunate to have the resources and support we needed to get started.

What did you learn about the communications industry?

A: Tipton helped me develop skills in writing social media strategies and helped me expand my portfolio. I appreciate the hands-on hours and the trust they placed in me to learn on my own and be creative.

K: Tipton gave me the start to my communications career. I’ve taken all the classes to prepare me for the industry, but I never had real-life, hands-on experience. I’ve learned so much at my time here at Tipton and I continue to grow each day!

What skills did you develop and learn during your time at Tipton?

A: I developed basic graphic design skills, which I really enjoyed because I am a visual learner. I also learned how to be even more concise in my writing, which I will always value as a person who studies journalism.

K: Every day, I learned something new at Tipton. Not only do you walk through the doors of Tipton and have a new task assigned to you, but you take something away daily. Overall, I’ve learned how to communicate and write effectively. It’s vital to have those skills in the communications realm.

How did the Tipton team support you?

A: One of my favorite aspects of working at Tipton was the supportive atmosphere—everyone was willing to give advice. Dan Tipton would also meet with us and act as a sounding board, offering helpful critiques. We met with Natalie Hines almost daily, and she was instrumental in our success. She offered constructive criticism, but at the same time let us be creative and showcase our different skills. I can’t thank Tipton enough for the confidence they instilled in me.

K: The first thing I noticed was the lively and encouraging support from the Tipton staff. Tipton never fails to impress you—or make you laugh! No question was ever too small to ask, making me feel my most comfortable self. My partner, Alex, has supported me through thick and thin. Natalie, our supervisor, has mentored us every step of the way. I owe all my success to them!

What advice would you give to future interns?

A: Don’t be afraid to be creative! I was timid to share my ideas at first, thinking that I was just an intern! My supervisors were always glad to hear from me, and they would take what I said seriously. You learn so much from this job, and they put a lot of trust in you, and that makes this the perfect environment to be your most creative self.

K: Be proactive and a happy worker. There’s nothing worse than sitting somewhere you don’t want to be. Tipton has provided an environment you can thrive in. Appreciate the small things, like a coffee in the morning or someone dropping in just to say hello or ask about your day. It’s never too early to start making those meaningful connections. Other than that, work hard!

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​Is Corporate Communications Important?

​Is Corporate Communications Important?
Everyone in the company should know the rules. The boss sends out a tweet that gets lots of media coverage, but looks really bad for the company."Call corporate communications," the boss barks—after the damage has been done.One way to ensure that such a fiasco won't happen in your company is to create a solid back-and-forth between corporate c...
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Stretching Limited Resources: Incorporating Social Media into Nonprofit Organization's Strategy

Stretching Limited Resources: Incorporating Social Media into Nonprofit Organization's Strategy
​Written by: Caitlin Donohue, Public Relations InternIt takes a village to make a nonprofit organization succeed, and many times that village comprises a small, dedicated staff working with minimal resources. With tight budgets and limited help, leaders in nonprofit organizations must use all their resources to implement innovative marketing t...
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Setting Sail for Baltimore: AONE 2017

Setting Sail for Baltimore: AONE 2017
​Written by: Caitlin Donohue, Public Relations Intern ​Tipton Health Communications is the leading provider of ANCC Magnet® and ANCC Pathway to Excellence® documentation consulting. More than 80 hospitals and health systems now trust Tipton Health Communications to support them in their Magnet and Pathways to Excellence efforts. We are also in...
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