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6 Things I Learned as a Tipton Intern

6 Things I Learned as a Tipton Intern

Written by: Mora Fetterolf

 

T-ransformation

As I look back on my time at Tipton, I am confident that the work I did this summer has prepared me for my senior year of college as well as my future career in communications. Through my work and experience at Tipton, I was able to smoothly transition from a college student with no agency experience into a confident, professional leader.

I-nspiration


I had the privilege of working with Natalie Hines and Lauren Mancini, account executives for Tipton Communications, during my internship. We connected instantly over our passion for creativity and their advice and feedback throughout the summer helped me learn so much about the communications profession. Natalie and Lauren's success at Tipton gives me hope for succeeding in such a competitive, demanding work field.

P-rojects


During my summer with Tipton, I launched a Sponsored Inmail campaign on LinkedIn to market Tipton's B2B services and generate more leads. So far, the campaign has been very successful. Tipton's requests on LinkedIn have dramatically increased, we have a higher impression rate from our target audience as well as a higher click through rate. It is very rewarding to see that my work has made a positive impact on Tipton and I am proud to have left my mark on the agency.

T-eamwork


Throughout the entire summer, I met daily with Natalie and Lauren to discuss the status of ongoing projects, touch base on deadlines, and plan our schedules for the week. However, I worked with so many other people besides Natalie and Lauren. I worked with Dan Tipton, president and CEO of Tipton Communications, Karen Zucca, creative director, Moira Owens, senior Magnet writing manager, and Kaitlyn Stiles, administrative assistant and the rest of the Tipton employees in the office. I was also in constant contact with editors, printing companies and designers, making sure that the final product is what we needed.

O-pportunity


Working at Tipton this summer was an extraordinary opportunity. I planned, organized, created, managed, and presented countless research projects, campaigns, press releases, and blogs. It is a huge honor to have gained hands-on, experience working at an agency and I look forward to sharing my accomplishments with future employers, friends and family.

N- oble


The Tipton team has helped shape into a well-rounded, experienced, communications professional. As my internship comes to an end, I feel proud of the work I completed. I feel prepared for future employment. I feel inspired from working with young, successful professionals. And overall, I am grateful for the opportunity Tipton offered.

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Tipton Made Us Tip-Top Communicators

Tipton Made Us Tip-Top Communicators

Written by: Alex Karlesses and Kelly Mui, co-directors of Tipton’s student-run firm and current University of Delaware students

What was your assignment at Tipton Communications?

A & K: We were assigned to a nonprofit client, Junior Achievement of Delaware. We helped them plan and develop a comprehensive social media strategy to promote a sweepstakes contest through Facebook. It was our first official task in launching Tipton’s first-ever student-run firm. We were incredibly excited and fortunate to have the resources and support we needed to get started.

What did you learn about the communications industry?

A: Tipton helped me develop skills in writing social media strategies and helped me expand my portfolio. I appreciate the hands-on hours and the trust they placed in me to learn on my own and be creative.

K: Tipton gave me the start to my communications career. I’ve taken all the classes to prepare me for the industry, but I never had real-life, hands-on experience. I’ve learned so much at my time here at Tipton and I continue to grow each day!

What skills did you develop and learn during your time at Tipton?

A: I developed basic graphic design skills, which I really enjoyed because I am a visual learner. I also learned how to be even more concise in my writing, which I will always value as a person who studies journalism.

K: Every day, I learned something new at Tipton. Not only do you walk through the doors of Tipton and have a new task assigned to you, but you take something away daily. Overall, I’ve learned how to communicate and write effectively. It’s vital to have those skills in the communications realm.

How did the Tipton team support you?

A: One of my favorite aspects of working at Tipton was the supportive atmosphere—everyone was willing to give advice. Dan Tipton would also meet with us and act as a sounding board, offering helpful critiques. We met with Natalie Hines almost daily, and she was instrumental in our success. She offered constructive criticism, but at the same time let us be creative and showcase our different skills. I can’t thank Tipton enough for the confidence they instilled in me.

K: The first thing I noticed was the lively and encouraging support from the Tipton staff. Tipton never fails to impress you—or make you laugh! No question was ever too small to ask, making me feel my most comfortable self. My partner, Alex, has supported me through thick and thin. Natalie, our supervisor, has mentored us every step of the way. I owe all my success to them!

What advice would you give to future interns?

A: Don’t be afraid to be creative! I was timid to share my ideas at first, thinking that I was just an intern! My supervisors were always glad to hear from me, and they would take what I said seriously. You learn so much from this job, and they put a lot of trust in you, and that makes this the perfect environment to be your most creative self.

K: Be proactive and a happy worker. There’s nothing worse than sitting somewhere you don’t want to be. Tipton has provided an environment you can thrive in. Appreciate the small things, like a coffee in the morning or someone dropping in just to say hello or ask about your day. It’s never too early to start making those meaningful connections. Other than that, work hard!

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​Is Corporate Communications Important?

​Is Corporate Communications Important?
Everyone in the company should know the rules. The boss sends out a tweet that gets lots of media coverage, but looks really bad for the company."Call corporate communications," the boss barks—after the damage has been done.One way to ensure that such a fiasco won't happen in your company is to create a solid back-and-forth between corporate c...
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Stretching Limited Resources: Incorporating Social Media into Nonprofit Organization's Strategy

Stretching Limited Resources: Incorporating Social Media into Nonprofit Organization's Strategy
​Written by: Caitlin Donohue, Public Relations InternIt takes a village to make a nonprofit organization succeed, and many times that village comprises a small, dedicated staff working with minimal resources. With tight budgets and limited help, leaders in nonprofit organizations must use all their resources to implement innovative marketing t...
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Setting Sail for Baltimore: AONE 2017

Setting Sail for Baltimore: AONE 2017
​Written by: Caitlin Donohue, Public Relations Intern ​Tipton Health Communications is the leading provider of ANCC Magnet® and ANCC Pathway to Excellence® documentation consulting. More than 80 hospitals and health systems now trust Tipton Health Communications to support them in their Magnet and Pathways to Excellence efforts. We are also in...
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Should Your Firm Take a Stand? Consider the Risks

Should Your Firm Take a Stand? Consider the Risks
​Each day we wake up with controversial topics being discussed, sometimes contentiously, on the news or social media.As a result, is there more talk around the office about the news? Do the comments reflect differing opinions? Or are they showing similar sentiments?If so, should your company also have a reaction or take a stand? Consider following ...
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Feed the Troll? Now That’s Interesting Social Media Advice

Feed the Troll? Now That’s Interesting Social Media Advice
​When it comes to interacting with hateful people on social media, you may have been told to simply ignore them. But new advice out of South by Southwest says otherwise.In fact, the SXSW panel experts recommend tackling social media trolls head-on, believing that direct, honest conversation is the best way to handle hateful or inappropriate comment...
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​The Future of Healthcare Marketing: Let's Talk About Prevention

​The Future of Healthcare Marketing: Let's Talk About Prevention
There's a lot of uncertainty surrounding healthcare these days, and there are likely to be many changes ahead. One thing that's unlikely to change? A focus on prevention—one that touches healthcare marketing.When the Affordable Care Act was enacted, bringing with it extended coverage of preventive health services, healthcare began to move from prim...
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​Content Is King. Does Yours Pass the Test?

​Content Is King. Does Yours Pass the Test?
You naturally want to create the best content. But what exactly does that entail, and how is it measured? First things first: Your content needs to be something your audience will read.No matter what type of content you're creating, you aren't writing it just to put ink on paper or words on a screen. If you're sending out a press release, you want ...
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Event Marketing: There’s No Better Way to Build Your Business

Event Marketing: There’s No Better Way to Build Your Business
​When your marketing team brainstorms to choose tactics for promoting your business, don't forget event marketing—it's the best way to achieve your goals. Don't take our word for it—a Content Marketing Institute study found that for the sixth consecutive year, marketers ranked in-person events as the most effective way to achieve brand awareness, s...
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​My Experience: Welcome Home Joe and Jill

​My Experience: Welcome Home Joe and Jill
​Written by: Lauren Mancini, Communications SpecialistAs I was making my way through the hordes of people, camera phone in my hand, promotional paraphernalia under my arm, I had to stop and take a look around. That's when the scale of the event I was working hit me—the number of people anxiously waiting, the number of press video cameras pointed to...
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Three Questions to Ask When Managing Healthcare Employees' Benefits Expectations

Three Questions to Ask When Managing Healthcare Employees' Benefits Expectations
​Healthcare benefits can be confusing territory—even for employees in the healthcare industry. The rapid changes in healthcare and healthcare coverage, confusing terminology and endless list of acronyms could easily leave even seasoned employees frustrated come open enrollment time. Add to that a change in the benefits employees have come to expect...
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5 Ways to Improve Your Most Important Management Skill: Communication

5 Ways to Improve Your Most Important Management Skill: Communication
​If you're a leader or manager in any organization today, it's no surprise to you that managers spend an estimated 80 percent of their time communicating. From endless conference calls, to an infinite supply of new e-mails, to the eternal stream of visitors asking, "Do you have a minute?" you might wonder how you can find time for anything but comm...
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Making the Most of 2017

Making the Most of 2017

Written By: Dan Tipton

Last year was a memorable one for Tipton.

First, it was our 10th anniversary—no small feat for a small business. But beyond that, we experienced furious growth in nearly every segment in which we operate. (Thank you to our clients who made 2016 a very special year!)

For 2017, we expect continued growth. As in the past, we will achieve this by building on our reputation for excellence in communications and hospital certification support. As a result, we will be spending a lot of time focusing on ways to add value to our existing clients.

Following are our goals for the year:

  • Care More. We are determined to provide the very best service and products possible to our existing clients. We will work hard to listen and will deliver timely, thoughtful, creative work that wows. We will refine our processes and increase our focus on staff education. We will staff appropriately with people who care about others and who accept personal accountability for doing exceptional work. We want a reputation for doing the little things and big things well.
  • Think More. We will bring fresh ideas, approaches, strategies and tactics to our clients. We will understand our audiences better than anyone else. We will continuously measure the effectiveness of our work through well-defined metrics.
  • Collaborate More. We will form tight partnerships with our clients. We will make everyone who works with us better. We want our clients to know that they can trust us with any project at any time. We are at their service. We will be good stewards of our clients' investments in our services.
  • Grow More. We will expand our relationships with our clients and let the quality of our work and strength of our relationships open new doors for our company.


To our clients, we pledge to you our very best. And, we pledge to continuously pursue excellence so that our very best gets even better.

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Tipton's Top Favorites of 2016

Tipton's Top Favorites of 2016
​As 2016 comes to an end, we wanted to take the time to reflect back on some of the year's top favorite picks. Ranging from the most popular Netflix binge to the most impactful commercial, here is Tipton's Top Favorites of 2016. We hope you enjoy! 
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Use Video to Communicate Change in your Organization

Use Video to Communicate Change in your Organization
​Written by: Lauren Mancini, Communications Specialist ​Do you need a way to introduce a new initiative at your company? In the old days, you'd probably fire off a memo via email or hard copy and hope the news would trickle down (eventually). That never really worked, did it? When employees feel they've been left out of the loop or they're bei...
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Social Media Plays a Role in Digital Marketing

Social Media Plays a Role in Digital Marketing
​Digital Marketing can be defined as the marketing used to build mindfulness and advancing a brand or item utilizing all accessible digital channels. It is a term that covers many different activities. A well thought out Digital Marketing campaign will include multiple channels to engage the audience, including social media, SEO activity. Social Me...
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​The Secrets to Writing a Press Release the Media Actually Wants to Read

​The Secrets to Writing a Press Release the Media Actually Wants to Read
​Written by: Lauren Mancini, Communications Specialist Media members get hundreds of press releases each day, so how do you make yours the one with the golden ticket that gets you the publicity and coverage that your company or event deserves? You likely can't offer a trip inside a wondrous chocolate factory, but you can offer something that's...
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What the Millennial Employee Wants, the Millennial Employee Gets

What the Millennial Employee Wants, the Millennial Employee Gets
Three internal strategies to cater to a new generation of employeesWritten by: Leandra Abreu Baby Boomers and Generation X have had their fair share of challenges in the workforce. They've climbed the ladder of success by putting their jobs first and their personal lives last. They're not fans of group work and feel secure enough to problem-so...
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Meet the Experts: A Q&A on the Magnet Document Review Process

Meet the Experts: A Q&A on the Magnet Document Review Process
47% of our clients go straight to site visit. by Moira Owens Written by: Lauren Mancini, Communications Specialist As part of our elite Magnet team here at Tipton, Moira Owens, our senior Magnet writing manager, reviews our clients' documents to ensure that the narratives are solid and meet the intent of the Magnet question. W...
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